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History Of The Negroni

History Of The Negroni

The Negroni cocktail is a traditional Italian aperitivo that has now been ranked the most popular cocktail in the world for six years running. The Negroni's most distinctive ingredient is the bright red Campari (The Red Passion, some might say). Campari is a bitter liqueur made in Italy and has a closely guarded secret formula that was developed around 1860. The creator was Gaspare Campari in Novara, Italy. Comprising of alcohol infused with plenty of fruit and herbs, Campari's vivid red color was due to carmine dye, which is a natural derivative of cochineal beetles. Campari discontinued this in 2006 but you will still find Campari's presence in the Negroni as a ruby-red.


The most famous story of the Negroni's origin dates to the early 1900s in Florence and involves a Count named Camillo Negroni. Legend has it that Count Negroni, a regular patron at Caffè Cassoni in Florence, Italy, requested the bartender named Fosco Scarcelli to modify his Americano (Campari, sweet vermouth and soda) and instead add gin to replace the soda. With three simple ingredients, a new Cocktail, the Negroni, was born.


The classic Negroni proportions are equal parts of gin, sweet vermouth, and Campari. The final part of the cocktail is the garnishing with an orange slice or twist that underlines the bitter orange component of Campari. A refreshing Negroni - a little dry, a little sweet, and a little bitter - is the perfect aperitivo or "palate opener" before a splendid Italian feast or at any time. 



  • 1 oz gin
  • 1 oz Campari
  • 1 oz sweet vermouth
  • Garnish: orange slice or orange peel


  1. Fill a mixing glass with ice. Add gin, Campari and vermouth, and stir until well-chilled.
  2. Strain into a rocks glass filled with fresh ice cubes or one large cube. (Alternatively, add ingredients to the rocks glass and stir to combine).
  3. Garnish with an orange slice or twist.

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